Bremont is taking flight. A collector of the British watchmaking company is putting his faith behind the brand with a serious new investment. Billionaire hedge fund manager, Bill Ackman—along with Bremont’s existing investor, private equity firm Hellcat LP—just put $59 million into the company with intentions to expand its footprint.

“Nick and I are thrilled that Bill has moved from collector to investor, joining our long-standing shareholder, Hellcat, as partners in Bremont,” said brothers and Bremont founders Nick and Giles English, in a statement on Monday. “This new capital will enable us to invest in marketing, distribution, and talent. This is not just a boost for Bremont, but also for Britain. The British watch industry is the birthplace of some of the most important timekeeping innovations, including the perpetual calendar, and we are delighted to continue our country’s history of manufacturing and innovation through the global growth of Bremont.”

The charismatic English brothers have already been widely known for their marketing skills. Having grown up restoring and flying WWII-era planes with their father, the duo capitalized on their knowledge of aviation, as pilots themselves, along with their interest in watches by launching interesting initiatives such as creating timepieces for…