A recently launched private jet firm is knocking 25 per cent off flights within New Zealand to boost business in the lead-up to Christmas.

NZ Jet says the 10-day promotion will save passengers thousands of
dollars on flights.

Co-owner Sofia Ambler acknowledges that even with the discount rates, prices are out of reach of many, but are less than what many aspiring customers think.

‘’It could be feasible for a lot of people who thought a private jet is worth hundreds of thousands of dollars to go anywhere,’’ she said.

She and husband John have built the private jet business during the pandemic, soft launching it to domestic travellers but already attracting high end international tourists who are fueling a recovery in the luxury tourism market.

NZ Jet’s eight-seat Cessna Citation Ultra can fly to smaller airports throughout the country. One-way GST exclusive prices for the plane for Auckland (Ardmore) to Hawkes Bay or Kerikeri are, $6995, to Blenheim: $10,250 and to Wanaka, $15,995.

‘’I know that sounds like a lot of money for a lot of people but in relation to what it should be costing. We should be adding on a fuel surcharge…