JP Morgan Chase is a well-known multinational investment bank, Headquartered in New York City. The bank ranks among the top systematically important banks in the United States of America. It is also the largest bank in America, the largest bank by market cap, and the 24^th largest corporation on the Fortune 500 list of largest institutions in the United States. 

As a major provider of investment banking and asset management services, JP Morgan has traditionally catered to large institutions and super-wealthy individuals who can invest in alternative assets such as diamonds, luxury watches, fine art, old wine, and other high-value assets. 

Large corporations that operate in the investment banking and asset management sector like JP Morgan have traditionally only competed amongst themselves, however, with cryptocurrencies, they are now facing stiff competition from networks such as HedgeUp, which are revolutionizing the way people invest in alternative assets.

Hedge Up: Challenging The Status Quo In The Alternative Investment Market

HedgeUp is a blockchain-based platform that leverages the power of blockchain technology and cryptocurrencies to make it possible for retail investors and ordinary people to access the alternative investment market.

HedgeUp mints non-fungible tokens that represent partial ownership of luxury goods such as watches, private jets, Yachts, fine arts, and liquor, among others. Individuals can then invest as little as $ 1 worth of HedgeUp tokens and…