Tag Heuer Reissues Grail Edition of its Carrera Watch
, 2023-01-11 11:46:14, 
Plenty of watch companies have chronographs in their portfolio, watches with a ‘stopwatch’ function. Some, like Omega’s Speedmaster, or Rolex’s Daytona, become well-known in their own right, making it into the news when a vintage model does big numbers at auction, or else are linked with an indelible moment in pop culture – the Speedmaster with the moon landings, the Daytona with Paul Newman.
Tag Heuer is blessed with having not one flagship chronograph, but three. Chronographs are what it is known for. So much so that back in the day it made them for other marquee brands, including Rolex.
Tag Heuer
Tag Heuer’s big three are: the Monaco (the square-faced model worn by Steve McQueen), the Carrera (named for the frequently deadly 1960s Panamericana Road Race) and the Autavia (which grew out of the brand designing its first dash counter for cars and aircraft, the name being a portmanteau of ‘automobile’ and ‘aviation’).
The Monaco celebrated its 50th anniversary in 2019. The Autavia announced its 60th anniversary in 2021. The Carrera turns 60 this year.
Almost a year to the day since announcing 12 months’ worth of anniversary activity for the Autavia, Tag Heuer has done something similar for its Carrera.
Tag Heuer
The “curtain-raiser” to the birthday celebrations is the reissue of a model coveted by collectors, the Heuer Carrera…
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